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Google Optimization Tips

Chaos Theory and Google Supplementals

Is Google purposefully throwing Chaos into the SERPs?

Written on Wednesday, January 3rd, 2007 by lorien1973 :: 1 Comment so far

If you are like many webmasters these days, you have noticed an increase in your supplemental results for a site: search on Google. While this blog is done for informational/entertainment purposes only, we do run several actual money making sites.

Supplementals and non-indexed pages are becoming an issue that needs to be dealt with. Back in November, if you’d search for “purple dull widgets” (for example of course, and referred to as PDW for simplicity’s sake), our item page - the most relevant to the search - would show up (PDW at XXXX.com). Now, if you search PDW, our section page (rather than item page) shows up (Widgets at XXXX.com) and the item page is no longer indexed at all.

In fact, up and down that search; except for Ebay, no page title exactly matches PDW at all. Why?

Chaos? We were #1 for PDW for over a year. Many of the other sites were 2-10. Is it good business for google to show the same results for a year for PDW? The internet is about fresh, new, now.

If you were going to a search engine and saw the same results for PDW every day, would you continue to use the search engine or would you move on? Be honest.

Given that everyone follows the same Google rules; it makes sense for Google to throw a little Chaos into the mix. Random irregularities creating different SERPs at different times of the day for no apparent reason at all.

If anyone else has a better reason for the supplementals, random weirdness at Google, non-indexed pages, etc. Please posit your ideas. Until then, and we’ve been considering this for months now, Chaos is the new normal at Google.